To see the definition of a database, see below!
A strong database should make your life easier and be able to be accessed by multiple people at the same time, from various devices. Luke & I use databases for a range of activities: costings, marketing strategy, job info, and even one to track our most popular services. So, what does having these array of databases do for our business and what can it do for yours?
✨ 𝑺𝒂𝒗𝒆 𝒚𝒐𝒖 𝑻𝒊𝒎𝒆: there’s a popular expression “time is money”, do you feel that’s true? If you spend more than 30 minutes a day on data entry, you’re spending too long. A well built database can automate certain processes, i.e data entry and calculations, meaning you spend less time on the computer and more time doing what you love.
✨ 𝑲𝒆𝒆𝒑 𝑻𝒊𝒅𝒚 𝑹𝒆𝒄𝒐𝒓𝒅𝒔: Electronic records are always available to you from multiple devices, saves space and can also be more secure. No need for filing cabinets and messy paper records when you have a well-built database!
✨ 𝑲𝒆𝒆𝒑 𝒀𝒐𝒖𝒓 𝑭𝒊𝒏𝒈𝒆𝒓 𝑶𝒏 𝑻𝒉𝒆 𝑷𝒖𝒍𝒔𝒆: data can easily be sorted, filtered and arranged to give you valuable insights into how your business works, whether it’s keeping up with how many of your customers live local to your business, who your ideal customer is or even keeping track of HR and training.
✨ 𝑻𝒓𝒂𝒄𝒌𝒊𝒏𝒈 𝒀𝒐𝒖𝒓 𝑺𝒂𝒍𝒆𝒔 𝑭𝒖𝒏𝒏𝒆𝒍: While we are not marketing experts (I can recommend a few if you’re looking!) we and many other small & medium business owners recognise the importance of keeping a track of our sales funnel. If you’re collecting the right kind of data, it can show you ratios of things such as: for the amount of visits to your website, how many contact forms are filled in and then how many of these ultimately convert to sales. A good database can be automated to show you these figures helping your business go in the right direction!
If you like the idea of a well-built database but aren’t sure where to start or what information needs to be collected, get in touch. Our resident database expert, Luke, can help with all database queries and quandaries!